People call me Jack-of-the-trade; give me your organisation’s Marketing Communications problems, and you will be happy to get the fresh, creative and feasible answers from me.
Now, I work as a Freelancer, after ventured my experiences at Decovisual Group as Managing Director/Executive Creative Director for 7 years.
Since my University years in Institut Teknologi Bandung 21 years ago, I realise that I have an adamant desire to solving problems, embarrassing hang-ups on sketches and papers, a tenacious drive to create functional products, an instinct for good visuals, a resilient obsession to make a difference, and sufistic tendencies to make simpler things.
And those things bring me to right now. I’m an experienced Branding Strategist, Designer, Photographer, and Copywriter working on an array of projects from branding to web design, from startup companies to multinational company, from hospitality industry to manufacturing.
OK, now let’s do cool stuff together!
I am a strategic creative thinker as well as a technical savvy executive who familiar to collborate in multi-national environment. Excels at concept development, creative direction and its implementations alongside with great focus on business visions. Adept at managing all phases of marketing and brand strategy, project and product life cycle, from research and development, market sensing, and idea development through implementations. Skilled at utilise the analysing tools and design software to optimise brand awareness, boost market presence and gain customer loyalty.
In my previous employment, I have built proven record of developing local and international brands and startups, and brought business solutions at the intersection of marketing, branding, design, communications and human capital as well as a team builder and mentor focused on sustainable solutions for clients.
During my first years of employments, I was successfully collecting wide-ranging accolades in the product development, research and development, creative direction, and marketing collaterals, in addition to my latter professional experience in media, commercial photography, and public relations.
1976 – Was a baby born
1978 – First lived in the middle of tropical jungle in Sumatera with parents
1978 – First drawing (a battle tank!)
1982 – First studying cartography
1983 – First drawing of anatomy and structure
1986 – First created a cartographic relief
1990 – First using eyeglasses, with prescription -3D both eyes
1991 – First created anatomically-correct sculpture
1994 – First interested in automotive design
1995 – Then choose to study Industrial Design in the college
2001 – Graduated from Institut Teknologi Bandung, Industrial Design major.
2001 – First professional work, as a Researcher
2001 – Worked as a Product Designer
2004 – Worked in Marketing & Communications functions
2004 – Won Gold Award in Indonesia Good Design Selection
2005 – Won Japanese Good Design Award, ASEAN Design Selection
2008 – Founded Decovisual Group
2009 – Performed Hajj pilgrimage to Mecca
2013 – Become a dad of fraternal twins (Yes! a boy & a girl!)
2016 – My first freelance commissioned photography
2016 – My first freelance international project
2017 – Done 2000+ frames for corporate picture projects
2018 – Done 4000++ frames for industrial photography and several brand identity development projects
2019 – Participated in creating event identity for 2 new nationwide events